The campaign for serial killer thriller The Snowman has gone viral for all the wrong reasons, and its not the first time a designer has caused accidental lols
Although Im obviously no expert, it wouldnt surprise me if The Snowman turned out to be a historic flop. That isnt a slight against Jo Nesbo or Michael Fassbender or Rebecca Ferguson or Tomas Alfredson, who are all talented people. But it is a slight against whoevers in charge of The Snowmans marketing campaign, because it is absolutely preposterous.
The trailer, as we already know, attempted to wring a nonexistent sense of dread out of some actual snowmen, even though snowmen sit slightly below Porgs in their ability to terrify the populace. And now we have the posters which, although they ostensibly take the form of ransom notes from a serial killer, look as if they were drawn by a slightly distracted toddler.
Its hard to think of a movie poster as unintentionally hilarious as The Snowmans. However, Im sure we can come pretty close.
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